How To Pick A Niche And Find A Market
Damian wants to put together audio products but hasn’t decided on a niche, yet.
He really likes the sales-coaching market but knows that sales managers don’t spend much money on their educational products. He also has another market in mind. He knows this market is red-hot with potential, but he’s not personally interested in it. So he’s come to me for direction.
In this consultation, I advise Damian on whether it’s better to be interested in your products or if you should just “fake your enthusiasm” and capitalize on a hungry market.
You’ll Also Hear…
- Ways to come up with topics to discuss in your interviews
- How Google can be the perfect measurement of the demand for your product
- How to use trade shows to find not only the topics to talk about for your products but also the experts to interview
- Specific ways Damian can package the audios once he’s done with his interviews
The bottom line is: you need a product to sell, but if you have a hot market, your marketing can be terrible and you can still make money.
However, in order to make quality audio products, you should also be interested and enthusiastic about your topic.
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