How To Integrate Nick’s USP Into His Web Hosting Business
In this recording with Nick, the owner of Advanced Hosting Networks, I make a presentation to Nick about how to utilize his USP in the company’s day-to-day customer activities. In my excitement to create a great presentation, I whipped up a “straw man” web application. It included the items in his USP, which I suggested be the basis for a real application that could be developed. That application would assist his service representatives in answering the phone, capturing information, and obtaining new customers. In that respect, this is more of a workshop than simply a recording.
I love this presentation because it shows how Nick’s USP becomes an integral part of his business activities. Listen carefully to the role playing between a service representative and a caller to see how to gather information in an automated fashion and ways to present your USP to potential customers. You will get some tips about how to talk to potential customers. For example, in our role playing, see how many times I call the customer by his first name—an important sales and customer support tool!
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