How To Ensure You Really Have The Toll Position In A Joint Venture
Everybody wants the toll position in marketing because it means that in order to get to a certain product, people must come through you.
Ronec Senatra recently started an affiliate program selling voicemail systems, and he’s trying to establish some joint ventures and cross promotions that will put him in the toll position for his marketing.
You learn why Ronec’s biggest problem is the product he’s selling.
The only way to establish the toll position is with exclusivity. And he doesn’t have that yet.
You’ll hear me give Ronec a quick lesson on the toll positions and how he can easily set that up for himself without spending a lot of money.
Key Concepts
- How to look for strategic alliances that make sense
- How to easily add value to just about any affiliate program product and instantly get the toll position—and bump up the price too!
- Why hiring a research assistant may be right for you and how to do it inexpensively
- How to use magazines to find the perfect toll-position product
- Ways to deal with objections from business owners who may be worried about cross promoting to their list
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