How I Sold Millions Of Books using Mail Order – Part Two
Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old.
After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads.
Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success.
Melvin says that books are just a “calling card” for the seemingly endless number of back-end deals. He shares how he makes serious money selling back-end seminars, records, consulting and much more.
He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields.
It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college…In Part Two, you’ll hear how Melvin has done all of those things—and how you can too.
Key Concepts
- How Melvin used local community colleges and bookstores to promote his seminars
- How to get your product reviewed for infomercials
- The resources Melvin would use if he had a new venture to get off the ground
- About self-publishing versus selling the rights to your book
- How to get the best mailing lists
- How Melvin uses PR to promote his books and products
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