How I Sold Millions Of Books using Mail Order – Part Three
Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old.
After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads.
Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success.
Melvin says that books are just a “calling card” for the seemingly endless number of back-end deals. He shares how he makes serious money selling back-end seminars, records, consulting and much more.
He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields.
In Part Three, you’ll hear how Melvin made his way to the top along with steps for getting there yourself.
Key Concepts
- How Melvin obtained the rights to one of his biggest sellers, Psycho-Cybernetics, and how he knew that book was going to be a winner
- What you need to know to break into the self-help industry
- How to get books translated into another language
- How direct marketing has changed over the years—and where it’s headed
- Where Melvin gets contracts for his deals without ever contacting a lawyer
- And much more
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