HMA Opportunity Analysis Training With A Tanning Bed Business
George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business.
Without knowing or promising anything, I invited him to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity Analysis in an effort to discover Hidden Marketing Assets (HMA).
More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a Unique Selling Proposition (USP) for his business.
Developing the USP is the first recommended product we teach our HMA consultants to activate for clients.
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