Copywriting Expert John Carlton: How To Make Your Copy Sell Better
Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar.
John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients.
This is a recording from the information marketing boot camp in Hot Springs, Arkansas. This recording is 17 minutes long.
Check out his course,
“Kick-Ass Copywriting Secrets Of A Marketing Rebel—An insider shortcut guide to creating sensational ads that will supercharge your business, your wealth, and your life even if you flunked English!”.
You will be energized when you listen to this two-part interview with Ken Ellsworth.
Ken is an expert in the application of hidden persuasion techniques to increase sales.
The fresh ideas about how to motivate your prospects to buy will amaze you! Ken’s real-life application case studies provide a wealth of information about how to apply psychological principles to sell and market your products and services.
Key Concepts From Parts One and Two
- How to apply hidden persuasion techniques to uncover a prospect’s unconscious buying strategy
- How to use psychological principles to increase sales and marketing programs
- How people unconsciously make buying decisions
- How to use psychological principles to uncover what buyers want
- How the principles and techniques apply to one-on-one selling and marketing programs
- Examples and case studies of the application of persuasion techniques
Be sure to listen to this two-part program to find out how you can elicit the “Wow” factor from your customers. Whether you are seeking fresh sales and marketing ideas or trying to get out of a sales slump, this program will provide the techniques you can put to immediate use to increase sales.
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