Articles in the USP Examples Category
Client Interviews, Marketing Consulting, Nick Gilbert, Online Marketing, Opportunity Analysis, USP Examples »
If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-paced brainstorming session. Utilizing Nick’s expertise in the web hosting business and knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new …
Coaching Training Calls, Dave Flannery, HMA Consultant Interview, Marketing Consulting, USP Examples »
Dave Flannery has written a book called The Four Absolute Unbreakable Laws for Making Huge Profits. In this audio, you’ll hear Dave talk a little about his book and a lot about how he runs his HMA business. Dave talks about how he makes sure his clients know exactly what their role is going to be in the HMA process—right from the Opportunity Analysis.
Key Concepts
What “barrier-ism” is and why Dave won’t work with anyone who has it
Why you have to sell the database step—and …
Bill Bodri, Coaching Training Calls, Marketing Consulting, USP Examples »
In this conference call, Bill Bodri along with several HMA consultants and I go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour—even for your most challenging clients. We kick around ways to package and present the USP so that clients will be amazed by the value you’re giving them. So if you’re worried that business owners aren’t going to be happy forking …
