Michael Senoff's Hard to Find Seminars

In this interview, you’ll hear how Ian went from being that no-talent kid to a highly sought-after sales management consultant in New South Wales. He’ll be the first to tell you that if he can master sales, anyone on your sales force can too… because salespeople aren’t born; they’re trained.
Key Concepts

A grasp of how managerial tools and methodologies can power your sales
Ways to analyze your staff that will keep sales production high
Examples of how “coaching” can push sales and margins up
How a sales force …

This interview with Bill Bodri is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts.
Key Concepts

How you can use sales scripting to get your foot in the door with a company
Examples of time-tested phrases that will open …

Incentives can get your sales force selling like they have never sold before. US corporations spend well over $120 billion on customer loyalty and employee incentive programs to accomplish a wide range of goals and objectives. The reason is simple: incentive programs are considered to be among the most consistently effective and profitable marketing and human resource tools employed by all types of organizations.

Incentives are proven to increase performance, by an average of 22% or more.
Incentives consistently deliver a high ROI
Incentives change long-term behavior

There is …

Uncle Mort has been a salesman for more than fifty years. Listen as he gives details of his long jack-of-all-trades sales career in a saucy style that only Mort can tell. Mort’s early sales experience was with direct, in-the-home sales. Later in his career, Mort got into the sales of business opportunities. His secrets are simple to remember: Be a good listener, be personable, and be honest. Mort explains why his prefers selling business opportunities as opposed to franchises. At the age of eighty-one, …

Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group, Mr. Cecil also founded Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Named Marketing Man of the Year in Asian Trade, Mr. Cecil is a popular speaker and is called upon to present over 100 speeches each year. Jim has developed a fascinating customer touching process called Nurture.  Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business …

Every product inventor, developer and manufacturer dreams of landing their product into retails giants like Wal-Mart and Target Stores. You have truly hit the big time when one of these stores takes on and succeeds selling your product. Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart & Target as well as with selling to independent retailers in many different distribution channels. Over the last 25 years Joe has founded and grown …

Tent promotions work!
Imagine… …if you could introduce your product to customers who shop at a large retailer on any given day, you’d be reaching thousands of people per week.  Big Box Retailers like Lowes, Home Depot, Sports Authority, and Circuit City draw customers into their store like bees to honey, and one very astute marketer has perfected a plan to get in on their success. The gentleman I speak with sets up a “tent” outside these stores to promote and sell his …

Here’s a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant, helping clients improve their productivity, often dramatically. Selling Power magazine declared…
“To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business.”
Barry’s client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He’s been featured in USA Today, …

There is no such thing as a natural born salesman—everything in life is learned, and anyone can learn how to close more deals. This seminar will teach you exactly how to do it.  Originally, this was a presentation for business owners who wanted to increase their sales and profits. It was a huge success because it effectively breaks the sales process down to its bare elements, allowing you to easily see how the many sections of the process work and how they work together to make for …

If you can craft a powerful USP that hits a home run in the mind of your client’s customers, you’ve found the one thing that can bring them out of obscurity into the spotlight of fame. It’s pure marketing gold. A good USP can take a “nobody” and miraculously turn him into a famous “somebody”.  It’s the difference that can take a product or service from “good” to a marketing “great”.  A great USP will not make the cash register ring, but it …