Michael Senoff's Definitive Guide to Marketing » Public Relations http://find.hardtofindseminars.com Hundreds of Audio Interviews to Jump-Start Your Business Tue, 02 Feb 2010 23:58:25 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How To Wow Your Prospects With Numbers, And Other Great Ideas http://find.hardtofindseminars.com/how-to-wow-your-prospects-with-numbers-and-other-great-ideas/ http://find.hardtofindseminars.com/how-to-wow-your-prospects-with-numbers-and-other-great-ideas/#comments Sat, 20 Jun 2009 20:51:52 +0000 admin http://find.hardtofindseminars.com/?p=423 In this conference call, consultants from around the world discuss the many ways they’re growing their businesses and closing more deals. Richard Emmons starts the conference off by sharing how he combined Dave Flannery’s cost reduction step with Ed the taxman’s tax presentation to close a nice deal (and save his client a significant amount of money without really doing anything). And Mark talks about how he plugs a company’s numbers into his spreadsheet calculator to demonstrate not only why they should hire him but also how the HMA steps are laid out. And Paul talks about how he shows prospects proposals that outline growth and explain projected results—to make closing the deal a “no-brainer.” Key Concepts • A good description of the typical HMA client—what industries respond well to the HMA system, how much money they usually bring in and how long they’ve generally been in business • Why you may not want to make “pure contingency” deals anymore • A simple and surefire way to get perfect testimonials every time • Ideas for getting free media exposure • When and how to address a company’s web presence during an opportunity analysis • Fresh ideas for finding new clients If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

]]> http://find.hardtofindseminars.com/how-to-wow-your-prospects-with-numbers-and-other-great-ideas/feed/ 101 Working Less and Making More – An Interview With a $5-An-Hour Painter http://find.hardtofindseminars.com/working-less-and-making-more-an-interview-with-a-5-an-hour-painter/ http://find.hardtofindseminars.com/working-less-and-making-more-an-interview-with-a-5-an-hour-painter/#comments Wed, 17 Jun 2009 02:51:48 +0000 admin http://find.hardtofindseminars.com/?p=111 Tim is a struggling home painter. Even though he works his butt off every day, he’s really only taking home about $5 an hour after taxes and other expenses. He’d like to earn $100,000 a year but isn’t sure how to go about doing it. In this interview, you’ll hear my business strategies for Tim that will turn his simple painting business into a high-end service provider. These strategies can be used for any business, not just painting.

Key Concepts

  • How to set up a referral network
  • Easy incentives that will entice homeowners to go with you for all of their household needs
  • How to make sure you’re getting paid for your deals
  • How to check up on your affiliates to make sure they’re giving your hard-earned customers the quality they deserve
  • How to throw together a CD to easily promote you and your affiliates
  • 14 of the best and cheapest ways I know for drumming up new leads

Tim works way too hard for $5 an hour, and I show him how he can end all of that. But the best part is… he’ll be making more while working less. The trick for Tim is to use the time he’s at the homeowner’s house to sell them on his affiliates’ services. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

]]> http://find.hardtofindseminars.com/working-less-and-making-more-an-interview-with-a-5-an-hour-painter/feed/ 95 How To Revolutionize Your Marketing With Automated Voice Technology http://find.hardtofindseminars.com/how-to-revolutionize-your-marketing-with-automated-voice-technology/ http://find.hardtofindseminars.com/how-to-revolutionize-your-marketing-with-automated-voice-technology/#comments Wed, 17 Jun 2009 02:04:09 +0000 admin http://find.hardtofindseminars.com/?p=100 Jeff Troyer is the Vice President of Automatic Response Technologies (ART), a company that specializes in helping businesses transform their marketing strategies using little more than the phone and an automated voice system. The idea behind ART is simple…
Consumers are directed to an 800-number where they’ll hear a no-pressure 24-hour free recorded message. The message prompts them to request a newsletter, hear testimonials, leave contact information, etc. Because they’re choosing to take action steps without being pressured, you’re qualifying and educating prospects without ever lifting a finger.

Key Concepts

  • Exactly how ART works
  • Why consumers prefer to listen to an automated message rather than a salesperson
  • A Yellow Page ad that will get prospects to call you before anyone else
  • How to use the system to track callers, export phone numbers and create lists
  • How to use automated messages to get new clients  and stay in touch with old ones
  • How an automated system can be used in conjunction with a help-wanted ad—and screen out unqualified applicants
  • How to use the system to get a highly targeted direct mail list

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

]]> http://find.hardtofindseminars.com/how-to-revolutionize-your-marketing-with-automated-voice-technology/feed/ 117 How I Sold Millions Of Books using Mail Order – Part Two http://find.hardtofindseminars.com/how-i-sold-millions-of-books-using-mail-order-%e2%80%93-part-two/ http://find.hardtofindseminars.com/how-i-sold-millions-of-books-using-mail-order-%e2%80%93-part-two/#comments Wed, 17 Jun 2009 01:44:38 +0000 admin http://find.hardtofindseminars.com/?p=95 Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old. After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success. Melvin says that books are just a “calling card” for the seemingly endless number of back-end deals. He shares how he makes serious money selling back-end seminars, records, consulting and much more. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college…In Part Two, you’ll hear how Melvin has done all of those things—and how you can too.

Key Concepts

  • How Melvin used local community colleges and bookstores to promote his seminars
  • How to get your product reviewed for infomercials
  • The resources Melvin would use if he had a new venture to get off the ground
  • About self-publishing versus selling the rights to your book
  • How to get the best mailing lists
  • How Melvin uses PR to promote his books and products

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

]]> http://find.hardtofindseminars.com/how-i-sold-millions-of-books-using-mail-order-%e2%80%93-part-two/feed/ 98 How To Take Charge Of Your Publicity And Sell Yourself To The Media http://find.hardtofindseminars.com/how-to-take-charge-of-your-publicity-and-sell-yourself-to-the-media/ http://find.hardtofindseminars.com/how-to-take-charge-of-your-publicity-and-sell-yourself-to-the-media/#comments Wed, 17 Jun 2009 01:17:41 +0000 admin http://find.hardtofindseminars.com/?p=89 Jill Lublin is considered a publicity expert.  As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews. In this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get.

Key Concepts

  • How to land TV and radio spots and ways to make the most of them
  • How to structure your message so that it’s media-friendly and media-worthy
  • How Jill “name drops” her products into every interview
  • Simple strategies that will get you ongoing recognition so you can capitalize on that “I-heard-of-you-somewhere” factor
  • All about Jill’s book deals
  • Why you should always say “yes” when the media asks for an interview – even if you don’t know a thing about the subject matter
  • How to prepare a press release that won’t end up in the recycling bin
  • Internet tools for leveraging your publicity

According to Jill, even if you’ve written a successful book, you can’t rely on your publisher to promote it. In this interview you’ll learn how to take charge of your publicity, no matter what you’re selling. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

]]> http://find.hardtofindseminars.com/how-to-take-charge-of-your-publicity-and-sell-yourself-to-the-media/feed/ 118 How I Made $400 Million Dollars Selling Products Through The Mail http://find.hardtofindseminars.com/how-i-made-400-million-dollars-selling-products-through-the-mail/ http://find.hardtofindseminars.com/how-i-made-400-million-dollars-selling-products-through-the-mail/#comments Tue, 16 Jun 2009 05:00:18 +0000 admin http://find.hardtofindseminars.com/?p=52 Even though he only has a high school degree and a year of college, Jim Straw has made more than $400 million selling products through the mail. And according to him, anyone can get rich—you just have to know the fundamentals of success. According to Jim, every entrepreneur has started in sales and marketing because, no matter what business you think you’re in, if you’re not selling, you’re not making money. That’s why in order to be successful, it’s important to learn the building blocks of business and sales.

Key Concepts

  • How Jim makes his living working just 3 hours a day
  • Why Jim says you should always test, test, and retest your market
  • How to easily and quickly build an email list from scratch
  • Ways to use the internet to enhance your business and increase your customer base
  • Why you need to learn the fundamentals of business in order to be successful, and the best book for learning them
  • How to get PR articles written about your business for next to nothing
  • How to stop throwing away viable business opportunities by understanding the business of business—and stop yourself from thinking like a consumer
  • The two things you need to know to be successful in business and in life
  • And much more

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

]]> http://find.hardtofindseminars.com/how-i-made-400-million-dollars-selling-products-through-the-mail/feed/ 646 The Do-It-Yourself Guide To Creating Free Publicity http://find.hardtofindseminars.com/the-do-it-yourself-guide-to-creating-free-publicity/ http://find.hardtofindseminars.com/the-do-it-yourself-guide-to-creating-free-publicity/#comments Tue, 16 Jun 2009 04:43:12 +0000 admin http://find.hardtofindseminars.com/?p=45 Just about every business owner dreams of free publicity.

And why not – two minutes of fame could mean thousands and thousands in profits. In this interview, you’ll meet Margie, a PR Specialist who created a product called the Do-It-Yourself PR Kit. According to Margie, before you even think of contacting the media, you’ll need to think of an angle to present to them. Media contacts are usually very busy, so you’ll be lucky to get 30 seconds to pitch your idea.

Key Concepts

  • How to pitch an idea to the media and how to measure the results of your free publicity
  • How to write and send press releases
  • Examples of a script Margie uses when she talks to her media contacts
  • Why the media likes “exclusives” and how to get many different networks vying for your time
  • The number one mistake Do-It-Yourselfers make when it comes to public relations
  • Real case studies that illustrate the steps Margie takes to get her clients publicity
  • How to include a celebrity in your publicity
  • How to compile a simple media kit
  • The most underutilized tactics for creating publicity that you probably thought were beyond your limits
  • A PR tactic every small business owner should be doing
  • And much more…

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

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