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Articles in the Public Relations Category

Client Prospecting, Coaching Training Calls, HMA Consultant Interview, Marketing Consulting, Online Marketing, Public Relations »

[20 Jun 2009 | 101 Comments | ]

In this conference call, consultants from around the world discuss the many ways they’re growing their businesses and closing more deals. Richard Emmons starts the conference off by sharing how he combined Dave Flannery’s cost reduction step with Ed the taxman’s tax presentation to close a nice deal (and save his client a significant amount of money without really doing anything). And Mark talks about how he plugs a company’s numbers into his spreadsheet calculator to demonstrate not only why they should hire him …

Affiliate Marketing, Audio Marketing, Guerilla Internet Marketing, Info Product Development, Public Relations, Referral Marketing »

[16 Jun 2009 | 95 Comments | ]

Tim is a struggling home painter. Even though he works his butt off every day, he’s really only taking home about $5 an hour after taxes and other expenses. He’d like to earn $100,000 a year but isn’t sure how to go about doing it. In this interview, you’ll hear my business strategies for Tim that will turn his simple painting business into a high-end service provider. These strategies can be used for any business, not just painting.
Key Concepts

How to set …

Cold Calling, Direct Mail, Employee Hiring & Retention, Guerilla Internet Marketing, Jeff Troyer, Public Relations »

[16 Jun 2009 | 117 Comments | ]

Jeff Troyer is the Vice President of Automatic Response Technologies (ART), a company that specializes in helping businesses transform their marketing strategies using little more than the phone and an automated voice system. The idea behind ART is simple…
Consumers are directed to an 800-number where they’ll hear a no-pressure 24-hour free recorded message. The message prompts them to request a newsletter, hear testimonials, leave contact information, etc. Because they’re choosing to take action steps without being pressured, you’re qualifying and educating prospects without ever …

Direct Mail, Experts over 70, Info Product Development, Marketing Consulting, Melvin Powers, Motivational, Public Relations, Self-Publishing »

[16 Jun 2009 | 98 Comments | ]

Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old. After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success. Melvin says that books are just a “calling card” for the seemingly endless …

Advertising, Jill Lublin, Public Relations »

[16 Jun 2009 | 118 Comments | ]

Jill Lublin is considered a publicity expert.  As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews. In this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get.
Key Concepts

How to land TV and radio spots and ways to make the most of …

Business Growth, Client Prospecting, Jim Straw, Mailing Lists, Public Relations, Selling »

[16 Jun 2009 | 646 Comments | ]

Even though he only has a high school degree and a year of college, Jim Straw has made more than $400 million selling products through the mail. And according to him, anyone can get rich—you just have to know the fundamentals of success. According to Jim, every entrepreneur has started in sales and marketing because, no matter what business you think you’re in, if you’re not selling, you’re not making money. That’s why in order to be successful, it’s important to learn the …

Margie Zable Fisher, Public Relations »

[15 Jun 2009 | 513 Comments | ]

Just about every business owner dreams of free publicity.
And why not – two minutes of fame could mean thousands and thousands in profits. In this interview, you’ll meet Margie, a PR Specialist who created a product called the Do-It-Yourself PR Kit. According to Margie, before you even think of contacting the media, you’ll need to think of an angle to present to them. Media contacts are usually very busy, so you’ll be lucky to get 30 seconds to pitch your idea.
Key Concepts

How to pitch an …