Michael Senoff's Hard to Find Seminars

Jim H., the ad director at a large Arizona newspaper, has been in the newspaper advertising business for 25 years. In this exclusive interview with Jim, we discuss things to be aware of when you decide to advertise in a newspaper.
Key Concepts

Beware of ad reps telling you the cumulative audience rather than the research-based audience of the newspaper or segments within the newspaper.
You must know the type of audience that you want to reach. Within this, you need to know if your audience is specific to a geographic location.
You must …

This exclusive interview with Greg G, founder of a newspaper consulting firm. This interview is chalked full of the insider tips of how you can get the best rates in newspaper advertising to help you grow your business to the fullest. Greg worked in the newspaper industry for more than 20 years and was Vice President of Circulation for the Lexington Herald Leader, an integral member of the second largest newspaper group in the country. We discuss the life of a …