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Advertising, Direct Mail, Marketing Consulting, Melvin Powers, Motivational, Self-Publishing »

[16 Jun 2009 | 131 Comments | ]

Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old. After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success. Melvin says that books are just a “calling card” for the seemingly endless …