Michael Senoff's Definitive Guide to Marketing » Motivational

Michael Senoff Shares His Marketing and Business Philosophies and Ideas to Become a Business Success

admin — Sun, 21 Jun 2009 04:37:18 +0000

I like giving interviews, not being interviewed, but I reluctantly made an exception to do this interview (divided into five sections) conducted by a two-time Internet millionaire. It was recorded in 2004 and what I know best at this time of my internet business. The purpose of this two-way, fact-filled interview is to share my background, learning experiences, and ideas and philosophies about marketing and business to help you stay motivated and avoid negative thoughts as you search for your passion and niche. I will also share some of my secrets that I have not yet shared with anyone until now.

Key Concepts

My various income streams and how I built the businesses from the ground up
My learning experiences as I searched for the right passion and niche
How I began with buying and selling Jay Abraham tapes
Some of my marketing and selling techniques
How to capture ideas and file them for future reference
Tips for getting people to my Web site
Examples of student and customer testimonials
How I stay motivated and keep my eye on the ball
Ways to qualify customers, set pricing, and provide the right customer solutions

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How Brian Keith Voiles Became One Of The World’s Greatest Living Copywriters

admin — Sun, 21 Jun 2009 04:07:51 +0000

This is your lucky day… I have created for you what I think is one of the most compelling interviews on this site. It’s with Brian Keith Voiles. Brian is the one of the world’s greatest copywriters, and in the next two and one half hours you’ll know why. In this first-time-tell-all interview, you’ll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. For all of you who don’t believe in the power of a great sales letter, I have included proof that what Brian teaches works… The story of Kyle from San Diego. Kyle is 21 years old and ordered Brian’s Ad Magic course. He used one letter from the course and booked $4000 in orders. “So what,” you say? Kyle only mailed 28 letters. His cost for the mailing was less then $15.00. Anyway, the bonus recording is all there for you to hear now. More proof that if you have the guts to just do it, you can open your world to new opportunities beyond your wildest dreams. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

A Talk With The King Of MLM, Mr. Glenn W. Turner

admin — Sun, 21 Jun 2009 01:50:54 +0000

Here is one of my most fascinating interviews ever. It’s with Glenn Turner. It’s me interviewing Glenn Turner like he’s never been interviewed before. Glenn is considered one of the most dynamic and charismatic speakers of our times. He’s was the Tony Robbins of the 1970s. This interview is the fascinating real life case study of how a man with a physical disability, no money, and no confidence had the courage to build himself into a wealthy, greatly respected man who was, and still is a role model to thousands of people. But it is not just a rags to riches story. It contains valuable lessons in honesty, tenacity, humor, and respecting others you’ll take to heart. Glenn reveals how he transformed from having little confidence to having the confidence of a master speaker and entrepreneur. Hear how Glenn grew Koskot to a $100 million dollar powerhouse in just 36 short months. Listen how Koscot was organized and how it ran. At the height of it’s growth, Koscot was larger than Amway. This interview is an absolute gem! Glenn proves how a person can go from rags to riches and from ruin to recovery through the power of positive thinking and honesty. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How To Take Back Your Mind—Because You Lost It At The Age Of Two

admin — Sun, 21 Jun 2009 01:33:49 +0000

If you don’t have the right attitude before listening to any of the audio recordings on this site, they won’t do you a bit of good. So the first thing you need to do is to get your attitude right. If you’re not right on the inside, your not going to be right on the outside. Without the right attitude what you hear on on this site will go in one ear and out the other…I don’t want that to happen. Life is short and I’d rather you not be wasting your time. This short recording is about how to get your attitude right. It’s about how to take back your mind. It’s about belief and faith. Faith in yourself. It’s the shortest audio recording on my site, yet the most powerful. This 9-minute message has been used to motivate thousands of people all over the world. It is recognized as one of the most dynamic motivational talks ever made. I hope it will inspire you to listen to many of my other audio recordings. I hope it will give you the courage to believe in yourself. The man who gave this speech took $5,000 and turned it into $300 million in five years. He netted over $30 million, created over 800 millionaires, and has created over 78 corporations. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Business Success Takes More than Just Effort: An Interview With Mr. X

admin — Sun, 21 Jun 2009 01:23:35 +0000

Mr. X is the CEO of a Silicon Valley corporation—and he is a multimillionaire. It takes a tremendous amount of drive, determination and focus to get to his level of success, and in this interview, Mr. X tells us exactly what that means. Unlike many other businessmen, he isn’t afraid to discuss the “nitty-gritty” elements of the business ladder. This is an honest interview with someone right smack in the middle of the business world. If you’re looking for a sugarcoated version, this isn’t the interview for you because Mr. X doesn’t hold many things back.

Key Concepts

When to fail on purpose—and why
The essential things you must do and look for when putting together a driven, business-hungry management team
Why you should never hire anyone who’s worked as a policeman, CIA, FBI or in the field of intelligence operations
Why face-to-face meetings are infinitely more important than background checks when hiring executives
After you’ve put together a good management team, how to maintain teamwork and productivity in a fast and ever-changing marketplace
Why you should make sure your employees have the same drive and business philosophies you have
What a “reference group” is and why you should “live, sleep, wine and dine” in one

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Improve Your Business And Your Life

admin — Wed, 17 Jun 2009 21:23:06 +0000

Dr. John Demartini is an inspirational speaker who has authored more than 40 books, has appeared on more than 1200 radio and TV talk shows, and speaks 300 days a year across the globe. As a teacher, healer and philosopher, he created his own self-help technique called… The Demartini Method. Based on Quantum Physics, this highly acclaimed method is currently being studied and practiced worldwide. Dr. John is also known for his appearance in the wildly popular film “The Secret.” The big secret in “The Secret” is to use the law of attraction to bring positive outcomes to your life. According to Dr. John, this law of attraction can be used to help your relationships, business or even wealth. In this interview, you’ll hear ways to do that. Dr. John says his main message as a speaker is to let people know that no matter what they’ve done or not done, they are worthy of love and can live amazing lives.

Key Concepts

Why having one-sided expectation of yourself and others could be holding you back from achieving your goals and reaching your potential.
How using the Demartini Method can cut through your baggage and help you lead a balanced life
How having both gratitude and a goal list has helped Dr. John achieve his success
What three books Dr. John recommends that could change your life
Ideas on how to have financial mastery

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How to Think and Grow Rich in Today’s Society – Part Two

admin — Wed, 17 Jun 2009 02:28:17 +0000

When Ted Ciuba made his first Internet sale in 1994, he knew he could never go back to being a professor at a California State university. He quit his job and has never looked back. Today, he is not only considered a pioneer in Internet marketing, but also the go-to guru in his field. Back when Ted was teaching Napoleon Hill’s Think and Grow Rich, he noticed a lot of people struggling with the outdated nature of that famous 1937 book. So he researched public domain and copyright issues, and found that he could legally make an updated version. He has just written a book called The New Think And Grow Rich. In Part Two, Ted describes his marketing model as being similar to a funnel system where you draw in a lot of people with something free. Then you offer progressively larger packages designed to entice consumers at every price level.

Key Concepts

Ted’s favorite method for generating sales – referrals, JVs, email…? Find out what really works
If you’re only writing eBooks, are you leaving money on the table?
The best ways to generate leads on the Internet
How to make a difference in your life just by writing your goals down
Tips Ted would give someone who is starting out with absolutely nothing
Action steps that will get you focused and on your way to succes

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How to Think and Grow Rich in Today’s Society – Part One

admin — Wed, 17 Jun 2009 02:18:50 +0000

When Ted Ciuba made his first Internet sale in 1994, he knew he could never go back to being a professor at a California State university. He quit his job and has never looked back. Today, he is not only considered a pioneer in Internet marketing, but also the go-to guru in his field. Back when Ted was teaching Napoleon Hill’s Think and Grow Rich, he noticed a lot of people struggling with the outdated nature of that famous 1937 book. So he researched public domain and copyright issues, and found that he could legally make an updated version. He has just written a book called The New Think And Grow Rich. In Part One of this interview, you’ll hear about Ted’s book and how it incorporates the current philosophies of The Secret to help you think and grow rich in today’s society.

Key Concepts

Everything you should know about Napoleon Hill and why he’s still popular today
How to use the law of attraction, law of complementarity and your subconscious to achieve success no matter where you are today
All about public domain and how long copyrights last

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How I Sold Millions Of Books using Mail Order – Part Three

admin — Wed, 17 Jun 2009 01:52:41 +0000

Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old. After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success. Melvin says that books are just a “calling card” for the seemingly endless number of back-end deals. He shares how he makes serious money selling back-end seminars, records, consulting and much more. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. In Part Three, you’ll hear how Melvin made his way to the top along with steps for getting there yourself.

Key Concepts

How Melvin obtained the rights to one of his biggest sellers, Psycho-Cybernetics, and how he knew that book was going to be a winner
What you need to know to break into the self-help industry
How to get books translated into another language
How direct marketing has changed over the years—and where it’s headed
Where Melvin gets contracts for his deals without ever contacting a lawyer
And much more

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How I Sold Millions Of Books using Mail Order – Part Two

admin — Wed, 17 Jun 2009 01:44:38 +0000

Melvin Powers is an 86-year-old marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old. After he ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. Melvin has sold millions of books, and you’ll hear about his step-by-step formula for success. Melvin says that books are just a “calling card” for the seemingly endless number of back-end deals. He shares how he makes serious money selling back-end seminars, records, consulting and much more. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college…In Part Two, you’ll hear how Melvin has done all of those things—and how you can too.

Key Concepts

How Melvin used local community colleges and bookstores to promote his seminars
How to get your product reviewed for infomercials
The resources Melvin would use if he had a new venture to get off the ground
About self-publishing versus selling the rights to your book
How to get the best mailing lists
How Melvin uses PR to promote his books and products

If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]