Articles in the Magazine Advertising Category
Copywriting, Direct Mail, Magazine Advertising, Mailing Lists »
Ted Nicholas has sold more than any other guru! He’s owned 23 businesses, made millions from direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years. He has already made the mistakes you’re about to make, and can tell you a better approach. According to Ted, most copywriters incorrectly think it’s important to cater to as many prospects as possible, but this leads to neglecting your niche-specific customer.
Key Concepts
How Ted grows his list and keeps it hot
Tips for …
