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Articles in the Advertising Category

Advertising, Employee Hiring & Retention, Marketing Consulting, Tony Bass »

[16 Jun 2009 | 66 Comments | ]

When Tony Bass started his landscaping business more than 20 years ago, he knew a lot about landscaping, but only a little about running a business.  After struggling for five years, he decided to research where his business was going wrong and what he could do to make it right. This is the story of how Tony turned his business around. You hear how he created two inventions along the way while also writing a book about how to obtain and retain superstar employees. …

Advertising, Coaching Training Calls, Joint Ventures, Ken Ellsworth »

[16 Jun 2009 | 587 Comments | ]

Believe it or not, a recession may actually be a good time to be an HMA consultant… because business owners are openly seeking out ideas that will help them stay afloat in a sinking economy. In this conference call, we go over some strategies for pitching yourself to them. You’ll also hear HMA students pick the brain of Persuasion Expert Ken Ellsworth. Ken is the creator of the “Unlock The Buying Code” system, and he answers specific questions …