Michael Senoff's Hard to Find Seminars

This interview was conducted in 2004, but it’s just as impressive today. In it, you’ll hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA consulting system.  As soon as I met Richard, I knew the wealth of information he held was different than anything I had ever encountered. The best thing about Richard is he’s never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key.  So …

What you’ll hear in the first section is a client calling me for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the Opportunity Analysis interview with this prospect. Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Then, you’ll hear me call the prospect and conduct the …

If you have some telephone skills and you understand marketing, you can make fast money selling consulting services to  businesses without ever leaving your home. Hundreds of questions flooded my e-mail box for Richard, a world class marketing consultant about the marketing consulting business. Here’s the full interview with Richard fielding the first 44 questions from HMA marketing consultants and students from all over the world. This recorded Q&A session is 59 minutes long. For the HMA consultant, listening to this will remind you …

In this conference call, HMA consultants discuss the areas of their HMA businesses that seem to be working for them and the areas they are improving on. Richard talks about a new affiliate opportunity that you may want to find out if you qualify for. With the program, you won’t need to work with clients one on one. Instead, you’ll just direct certain prospects to a site and earn 40% commission on the products they buy.
Key Concepts

Ideas for newer consultants who may be finding it hard to …

In this conference call, you’ll hear us discuss the newest and most effective techniques for HMA consultants. Richard starts the conference off by explaining how the HMA system is a “lean marketing” system because it creates efficiencies in businesses. Richard then goes on to talk about how a USP can sometimes be used to change the demand of the marketplace. You’ll hear examples of how you can change market demand with a USP—and when to try to do it. Dave talks about his exciting, …

It’s hard for consultants to tell clients to leverage their assets if they’re not even leveraging their own. Part two includes a question-and-answer session with Richard and Dave Flannery where, like usual, ideas are tossed around to help solve even the most pressing of questions. You’ll also hear about Richard’s exciting new offer for HMA consultants. He’s just finished his marketing training course for IBM and Dell, and he’s making it available for consultants to resell to their clients. …

It’s hard for consultants to tell clients to leverage their assets if they’re not even leveraging their own. That’s why in part one of this conference call Richard talks about ways to do just that. He also talks about how looking at those assets can help you determine how to run with your career.
Key Concepts

Sample scripts from Richard that will help you explain complex concepts like “leveraging assets” to small business owners who might not be familiar with such terms
What to do if your strategies for growth …

Here’s a conference call I did with Richard and several HMA Consultants. Whether you’re a new HMA Consultant or an existing one, this recording has something for everyone. You’ll hear Richard, four HMA Consultants, and me field some pretty tough questions about consulting.
Key Concepts

The best ways to measure results, revenue and growth
Setting boundaries with a client when enough is enough
What to do when your client’s competitor has a USP
Finding a niche and capitalizing on it
What to do when your client isn’t implementing any of your recommendations

During the call, …

This is a conference call I made with Richard J and some HMA Consultants. In it, we go over ways to jump-start your business. We also talk with Dave Flannery and look at what is appearing to be one of the most exciting business plans for HMA Consulting.
Key Concepts

Ways to run group presentations that can leverage your time
A sure-fire plan of action for when your client needs results fast
How the Opportunity Analysis sets you apart from other Consultants
When to use telemarketers
The best way to qualify clients
When and how to develop …

Here’s a conference call with Richard J and myself as well as three HMA Consultants: Avery Manco, Dave Duree, and Christian Cares. It is a free-form Question and Answer session where the HMA Consultants ask Richard questions about the HMA System and about general marketing. If you are an HMA Consultant, you probably have some of the same questions and issues that are posed in this audio.
Key Concepts

The best order to go through all of the HMA training material
The list of books that Richard quotes during the …