Michael Senoff's Definitive Guide to Marketing » Nick Gilbert

Why Your Customers Will Always Know Your USP Better Than YOU

admin — Sun, 21 Jun 2009 03:53:34 +0000

This recording is a follow-up to a consulting call I did with Nick, the owner of Advanced Hosting Networks. In that recording, I asked Nick’s permission to call some of his newer customers in an effort to determine what is important to people as they shop for a web hosting provider.

Key Concepts

Everyone I talked to were very appreciative of my call and it made a difference in how they viewed the customer service that Nick’s company provided.
I found the most common reasons why people chose Nick’s company over the thousands of other web hosting companies.
I was able to talk about some of the items in Nick’s Unique Selling Proposition that we had determined during our consulting call. You will hear how happy these new customers were when they heard these items and how it confirmed to them that they had made the right choice.

Probably the most outstanding thing that was accomplished was that my calls uncovered some questions that customers had about setting up their web sites that they hadn’t even inquired about. You will hear how this proactive approach to customer service can really make a difference and begin what will hopefully be long term relationships between these customers and Nick’s web hosting company. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

How To Integrate Nick’s USP Into His Web Hosting Business

admin — Sun, 21 Jun 2009 03:45:26 +0000

In this recording with Nick, the owner of Advanced Hosting Networks, I make a presentation to Nick about how to utilize his USP in the company’s day-to-day customer activities. In my excitement to create a great presentation, I whipped up a “straw man” web application. It included the items in his USP, which I suggested be the basis for a real application that could be developed. That application would assist his service representatives in answering the phone, capturing information, and obtaining new customers. In that respect, this is more of a workshop than simply a recording. I love this presentation because it shows how Nick’s USP becomes an integral part of his business activities. Listen carefully to the role playing between a service representative and a caller to see how to gather information in an automated fashion and ways to present your USP to potential customers. You will get some tips about how to talk to potential customers. For example, in our role playing, see how many times I call the customer by his first name—an important sales and customer support tool! If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

HMA Opportunity Analysis Training With Nick, Owner of A Website Hosting Company

admin — Sun, 21 Jun 2009 01:57:00 +0000

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-paced brainstorming session. Utilizing Nick’s expertise in the web hosting business and knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers—and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would produce almost 100% profit. I think you will find your imagination gearing up to do your own brainstorming when you hear the process we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. Have fun! This recording is 40 minutes and moves fast so get ready to take some notes. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #7—Getting Your E-Mails Though Spam Filters

admin — Fri, 19 Jun 2009 02:22:58 +0000

Do you sometimes have the feeling that your marketing e-mails are not getting through? With spam filters becoming increasingly stricter, learn how to ensure that your e-mails reach everyone on your client list. In this bonus recording, Nick shares his expertise about this important topic.

Key Concepts

What to have in place before sending e-mail mailings
How to avoid getting “filtered out”
How to get “white-listed”
How to get your email through to the major ISP’s and email domains
How to keep your marketing list clean
What to do if you are blacklisted
Other help available

To ensure that your marketing e-mails are getting through, this is information you will not want to miss. You will be surprised by the tips and tricks Nick shares. To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #6—Websites to Help You Build Your Internet Business

admin — Fri, 19 Jun 2009 02:15:22 +0000

In this audio, Nick shares his favorite Web sites—links that review what you learned in the first five parts of this series, and much more! Nick reveals 25 important websites that you will find invaluable when building your Internet business.

Key Concepts

Find out how popular your site is and check on sites you want to do business with
Hear 117 hours of audio interviews of business people who share their secrets
Find a fairly priced web hosting company and learn additional marketing tips
Search for ads and find headlines and letters to model
Sell and accept payments easily
Purchasing promotional products with your logo
Free tools
Set up a way to receive an e-mail with caller ID when you miss a call
And much more!

The invaluable links he shares will help you achieve the success you are seeking! To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #5—Web Analytics to Increase Website Conversions

admin — Fri, 19 Jun 2009 01:59:51 +0000

Just when you thought you finally finished work on your Website, your work has just begun! In this Module, Nicholas shares his programming and web hosting experience to explain the Web statistics that are a MUST to access and understand. This audio explains the key web statistics that will help you continuously test your website—how to find them, what they mean, and how they affect your profit.

Key Concepts

Tools for obtaining key online traffic statistics
Key stas to analyze and what they mean for profitability
Example analysis to obtain a 30 percent increase in orders
Examples of what to test and why
Suggestions for changes based upon analysis results
10 reasons your visitors are abandoning their shopping cart
The 5 stats you must keep track of when sending a newsletter

Rather than guess at the changes you should make, this information provides scientific data as a basis for determining the number of hits to each page, part of each page, or your entire site. You will then be able to make the changes necessary to increase your Web conversions and increase profit. To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #4—Money-Saving and Conversion-Boosting Tips for Paid Online Advertising

admin — Thu, 18 Jun 2009 21:24:12 +0000

Free advertising is good, but if you want to ramp up traffic to your Website more quickly… Paid advertising may be your answer. In this audio, we share tips and tricks from the “Guerilla Marketing” home study course and show you exactly how to get the most out of your online advertising dollar. We discuss ways to save money and drive more traffic to your Internet business by utilizing the best advertising sites, negotiating pricing, monitoring traffic, and checking return on investment (ROI) from paid advertising.

Key Concepts

Five secrets to select the best locations
How pricing works and how to negotiate pricing
Tips about Banner ads
Enlisting an ad broker
Monitoring traffic and return on investment (ROI)

Whether you are starting up a new marketing campaign or enhancing a current one, you will be glad you listened to this recording. The old adage, “It takes money to make money” is true only if you follow the tips and tricks you will hear on this recording! To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #3—Creating Your Online Marketing Affiliate System

admin — Thu, 18 Jun 2009 21:12:58 +0000

This audio explains why online affiliate systems are critical to the success of your Internet business. In fact, the motto, “Affiliate or Dissipate” is important to remember! When you listen to this recording, you will be surprised to hear how easy it is to set up and manage a safe, revenue-generating marketing system for your online business.

Key Concepts

What an affiliate program is
The benefits for you and your affiliates
Four payout methods you can use
Four ways to find and recruit good affiliates
How to approach possible affiliates
Marketing your affiliate program
Managing your affiliate program successfully

The success of your Internet business depends upon a good affiliate marketing system, which can account for as much as 50 percent of your company’s revenue. To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #2—The Hidden Secrets About Google AdWords

admin — Thu, 18 Jun 2009 13:40:58 +0000

Your Internet business will be successful only if prospects and customers have easy access to your site as they search for relevant information. This audio recording explains the importance of… Using Google AdWords tools to increase traffic to your Website and increase sales. The purpose of this audio recording is to explain the steps necessary to set up and get the most out of your advertising campaign. This will help you to get more clicks to your Website for less money, and… Teach you how to use Google AdWords for market testing.

Key Concepts

What a search engine is and Google as No. 1
Steps to access AdWords and add your site
Page ranking, click-through rates, and pricing
How Google determines relevance and placement
Timing considerations for setting up a Google Ad
Types of keywords
Bidding and determining how much to spend
Importance of testing number-of-clicks to your site
Other uses of Google AdWords.

If you follow these steps, you will get the most out of using Google AdWords tools to advertise your business and increase traffic to your Website. To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]

Guerilla Marketing #1—How You Can Market Online with a Tight Budget

admin — Thu, 18 Jun 2009 13:32:30 +0000

In this first audio clip, we discuss the background for the Guerilla Marketing program. This recording presents the tools and techniques of Module 1… Guerilla Marketing Weapons: How You Can Market Online with a Tight Budget. This is the first of a series of audio recordings that will help you get the most out of your Internet business.

Key Concepts

25 must-have guerilla Internet-marketing weapons
11 key items you must include to increase Web site traffic and increase sales.
Importance of having a guerilla Internet-marketing plan
How to utilize specific marketing methods such as contests, newsletters, and follow-up
Specific Web site tools, such as spy tools for monitoring competitors
Tools for setting up, managing, and enhancing your website
What to include on your homepage and other layout tips
Icons, branding, Frequently Asked Questions
Customer incentives and payment plans
And much more

The marketing weapons and must-have items that you will hear about in this module provide a wealth of information to help increase sales and build a successful Internet business. To get the program’s full value, be sure to listen to the other audio recordings in this series. If this audio file doesn’t load, it’s because you’re not logged in! [MP3 download and Transcript accessible by Gold level members only! Click here to register for Gold ]