And why not – two minutes of fame could mean thousands and thousands in profits. In this interview, you’ll meet Margie, a PR Specialist who created a product called the Do-It-Yourself PR Kit. According to Margie, before you even think of contacting the media, you’ll need to think of an angle to present to them. Media contacts are usually very busy, so you’ll be lucky to get 30 seconds to pitch your idea.

Key Concepts

• How to pitch an idea to the media and how to measure the results of your free publicity
• How to write and send press releases
• Examples of a script Margie uses when she talks to her media contacts
• Why the media likes “exclusives” and how to get many different networks vying for your time
• The number one mistake Do-It-Yourselfers make when it comes to public relations
• Real case studies that illustrate the steps Margie takes to get her clients publicity
• How to include a celebrity in your publicity
• How to compile a simple media kit
• The most underutilized tactics for creating publicity that you probably thought were beyond your limits
• A PR tactic every small business owner should be doing
• And much more…

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