Articles in the John Carlton Category
Copywriting, John Carlton, Marketing Consulting »
Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. …
Copywriting, Direct Mail, Email Marketing, John Carlton, Online Marketing »
Copywriting Legend John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did. According to John, people naturally love grief, so you’re probably not going …
