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Cold Calling, Direct Mail, Employee Hiring & Retention, Guerilla Internet Marketing, Jeff Troyer, Public Relations »

[16 Jun 2009 | 117 Comments | ]

Jeff Troyer is the Vice President of Automatic Response Technologies (ART), a company that specializes in helping businesses transform their marketing strategies using little more than the phone and an automated voice system. The idea behind ART is simple…
Consumers are directed to an 800-number where they’ll hear a no-pressure 24-hour free recorded message. The message prompts them to request a newsletter, hear testimonials, leave contact information, etc. Because they’re choosing to take action steps without being pressured, you’re qualifying and educating prospects without ever …